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Tawazun makes successful debut at LAAD 2013 in Brazil

By April 10, 2013June 26th, 2021No Comments

WAM Rio De Janeiro, Apr 10th, 2013 (WAM)–Tawazun – the strategic investment firm focused on the long-term development of UAE’s industrial manufacturing with a specific focus on the defense sector – took part for the first time in the 19th LAAD Defence ‘&’ Security – Defence and Security International Exhibition – a leading exhibition for the sector in Latin America and the world, which was held in Rio De Janeiro, Brazil between 9 and 12 April.

Tawazun’s participation came as part of the UAE Pavilion in LAAD which featured a number of UAE defense manufacturing and investment companies.

LAAD 2013 brought together Brazilian and international companies specialized in supplying equipment, services and technology to the Armed Forces, Police and Special Forces, Security Services, consultants and government agencies.

Saif Mohamed Al Hajeri, Chief Executive Officer of Tawazun who led the company’s delegation to the exhibition, said the strong presence of Emirati companies in LAAD for the first time had sent a strong message demonstrating UAE’s commitment to further ties of economic and commercial cooperation with Brazil, one of the world’s fastest growing economies.

“We are pleased with the success made by Tawazun and other UAE companies in their debut participation at LAAD. Brazil is a vital trade partner of the UAE and could potentially become one of the leading markets for UAE made products,” said Al Hajeri.

He went on to say that LAAD 2013 provided an excellent platform for promoting Tawazun group companies and their products.

Between 2010 and 2011, UAE’s total exports to Brazil surged by 170.71 per cent to reach AED 1.7 billion. Electrical items, machinery parts, plastics and fertilizers form the major share of UAE’s current exports to Brazil.

The first five months of 2012 saw UAE import almost AED 3.7 billion worth of goods from Brazil, a rise of 47 per cent from the same period of previous year. The main imported products were sugars, meat and ores.

Other Emirati companies taking part within the UAE national pavilion are: Advanced Integrated Systems, Emirates Advanced Investments, Abu Dhabi National Exhibition Center and Sofia Trading.